Pressure on Traditional MNO Revenue Streams dramatically Reduced with Move into Mobile Advertising
• Compelling mobile advertising business models described in major, illustrated, industry White Paper • Mobile advertising will deliver important new revenues Dublin, 29th July 2008 – ‘Understanding the Mobile Advertising Business Model’ is the title of a new white paper from leading mobile advertising solution pioneer and global supplier of messaging and media platforms to mobile network operators, Jinny Software. The 3,000-word white paper sets the scene of falling operator revenues and declining ARPUs from traditional voice...