New Ad To Separate The Trademark BT Couple
BT launch new Home Hub with multi-layered media campaign BT’s new ad campaign has a twist in store for viewers, with Adam, the character played by Kris Marshall, moving out of the home he shares with his on-screen partner Jane, for his dream job – putting the relationship under pressure and implying the couple’s separation. BT pokes fun at a fictional rival broadband provider – Adam curses his new (non-BT) router, whilst he and Jane...